TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'

Everyone with a brain has been saying this would happen for the last decade, and yet there was no legislation put in place to target this behavior

Why does every law need to be reactionary? Why can't we see a situation developing and get ahead of it by legislating the very obvious things it can be used for?

Simpsons called it:

Oh boy. This is all moving very quickly. People already fall for simple SMS scams, I can only imagine just how many more will be falling victim to this trash in months/years to come.

This is the entire basis of using an adblocker like ublock origin. It is purely defensive. You don't know what an advertising (malvertising) network will deliver, and neither does the website you're on (Tiktok, Google, Yahoo, eBay, etc etc etc). With generative AI and video ads and the lack of content checking on the advertising network this will just get worse and worse. I mean, why spend money on preventing this? The targeted ads and user data collection is where the money's at, baby!

Related note, installing uBO on my dad's PC some 8 years ago was far more effective than any kind of virus scanner or whatever. Allowing commerce on the Internet was a mistake. That's the root of all this bullshit, anyway.

Bro I still don't know who MrBeast is.

The more I hear about AI-generated content and other crap that is posted online these days, I wonder if I should just start reading books instead, maybe even learn to play on a musical instrument and leave virtual world altogether.

Butlerian jihad sounds like a good idea rn

Came to watch a fake mrbeast left dissatisfied. Came back to post a link: https://twitter.com/MrBeast/status/1709046466629554577

And that is why we need a pixel poisoner but for videos.

This is the best summary I could come up with:

TikTok ran an advertisement featuring an AI-generated deepfake version of MrBeast claiming to give out iPhone 15s for $2 as part of a 10,000 phone giveaway.

The sponsored video, which Insider viewed on the app on Monday, looked official as it included MrBeast's logo and a blue check mark next to his name.

Two days ago, Tom Hanks posted a warning to fans about a promotional video hawking a dental plan that featured an unapproved AI version of himself.

"Realism, efficiency, and accessibility or democratization means that now this is essentially in the hands of everyday people," Henry Ajder, an academic researcher and expert in generative AI and deepfakes, told Insider.

Not all AI-generated ad content featuring celebrities is inherently bad, as a recent campaign coordinated between Lionel Messi and Lay's demonstrates.

"If someone releases an AI-generated advert without disclosure, even if it's perfectly benign, I still think that should be labeled and should be positioned to an audience in the way that they can understand," Ajder said.

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I read this title last night and thought it was a story about AI making an amalgamation of MrBeast and Stephen Hawking to shill iPhones

Can Mr Beast sue til tok over this?

It would be a good time to start a paid online community that has a lengthy vetting process for accuracy and authenticity of all content.

Link to video?

Paywalled. :(

Ban TikTok already. Can someone tell me why this isn’t a good idea?

This does not end until anonymity on the internet does. As long as nobody signs their content, nobody can be blamed for pooping in the punch bowl.

And that's why I have conspiracy theories about the conspiracy theories about digital ID.

Lol who gives a fuck. If you're a massive influencer being deepfaked then who cares - fuck your brand being damaged, I'd just call it part of the role of having a job like that. If you're a person who buys ads because an influencer is telling you then you're also a moron and you'll be scammed regardless.