‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue
‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue
Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session
‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session
Hoist the anchors, mateys!
This is the one that finally convinced me
Arrr 🏴☠️
That seems like one of the less intrusive ways to fit ads in anyway, sure, try to sell diabetes supplies to my dog while I'm taking a shit, see if I care.
Except when I'm pausing to read something in the background of the scene and find Easter eggs. Fuck peacock for doing that.
“Wait, did the mother of dragons have a fucking starbucks?”
Rewind…Play…
“Ahh there it is”…Pause…Starbucks ad.
Being in advertising “r&d” for these companies must be the easiest job in the world. All you have to do is insert ads into every possible slot (oftentimes just following another example), wait for consumers to roll over and pay for it, then do it again in six months. Freest money ever since consumers will take every blow they’re dealt and just keep paying for it no matter how bad the product becomes. Some day they’ll perfect the art and blast ads in the middle of the screen with the actual show in the top letterbox— reserving the bottom letterbox for buy it now buttons— and they’ll get fired like everyone else. But until then, easiest paycheck in the world
Next up, mute detection...
Please drink your verification can to unmute. :)
Yup. Currently work at an ad tech company and we just pushed a new ad surface and the executives freaking loved it. It adds on additional revenue without putting any of the current revenue at risk. Internally, the narrative was super positive while externally it was "Well, that's kind of annoying".
So long as user engagement doesn't totally tank, they see it as a complete win.
It'll be like in Futurama where they broadcast as directly into your dreams.
Pause ads seem much less annoying than regular ads so sure, do that, don't care when the show is paused
I was subscribed to paramount+ for Star Trek, and occasionally I'd pause to catch Easter eggs or read something on the screen, get a better look at a ship, etc - but all I could see was a shirtless man selling me old spice. It was actually really frustrating.
They seem less annoying now. Just wait until you have pause ads coupled with regular ads!
Just wait until Apple's headset becomes mainstream.
"You must keep looking at the ad for at least 30 seconds to proceed - do not look away from the ad".
People forget it now, but Steve really thought their iAds platform on iOS would be disruptive and win against Google - their ads were "interactive" in the sense that they could use a lot of the phones sensors and APIs to take over what the user was doing and force interactions.
They can pause dez nutz!
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