As I approach 40, I've decided to give my ADHD a break and never use Tiktok. I'd say about 60% or so of my peers are on it. Supposedly, even though its seen as a younger person thing, the demographics of Tiktok lean heavily towards millenials.
Tiktok is the only social media I've seen promoted at live sport events I go to, and it's been continuous for many years now. Celebrity endorsements and sponsored content, huge TV spots, they are pushing big marketing dollars and based on the placement, its meant for gen X if anything.
About half of my friends use TikTok but it's not as aggressive as this pic would imply. In fact most of them are pretty good about citing a specific user to checkout when they are sharing something informative
That said my friends are all 25~35 and are generally nerdy types who self educate so ymmv
Tiktok still seems to have the best short/mid-form philosophy and history/political content - excluding the ones that moved to Instagram or something. Some of the creators on there are legit amazing, based on the videos they make.
I'm always blown away by how good their algorithm is, too. It's way better than any other site, by like a mile. The only thing that keeps me from using it more is how long the videos I get recommended are. They're usually too mind-blowing and I can't just start another video right away without a minute to process it or look it up in more detail elsewhere.
That said, the things my friends send me are absolutely not. It's insane how they never get anything remotely interesting - it's all bottom-tier trashy stuff on their feed. You def reap what you see on there
Older nurses do, I can say. It's not just an age group thing, but also relates to personal interests. The people interested in what lemmy's got won't really get anything of value from tiktok.
People using Snapchat over texting because of the auto-deleting messages is by far the stupidest thing I've encountered. Snapchat stores all of it still, and it's not encrypted in the slightest.
Yeah the auto deleting is a very misleading point that Snapchat likes to make. It feels secure and less tracked but only in feel, in actuality probably collecting all the same info as TikTok, which is a fuck ton of data and keeping it.