EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

4 comments

EA: we are going to continue making garbage and you can't stop us!
- Gamers: We are here just to make fun of you, not stop you.
Of fucking course they do. Why else would they shitcan 5% of their employees. I'd be shocked if Epic, Sony and Microsoft aren't doing the exact same thing: fire your creative employees and replace them with a LLM that can churn out Gaming Content that's easy to monetize. Goodbye original game ideas and hello live service cash grabs.
- And it will backfire spectacularly. Just look at Suicide Squad and The Avengers. And that actually had creative people working on them.