They will get the market share of us few weirdos who haven't just accepted this shit. They will lose out on advertising revenue, have to charge more for gas, and will go out of business.
As you are able I'd highly recommend going electric. Then you don't even have to go to gas stations. If you're able to charge at home (which I'm aware many are not) it's even better because anytime you leave the house you can have a full tank.
I have an electric car and the result is a loss of 20% of my income in the form of time spent twiddling my thumbs while the thinks slowly accumulates charge.