Games require engagement. You can't get up from your desk or couch while still playing. You can't fall asleep while actually playing. So compared to video, Google can sell more valuable ads on games in YouTube because they can guarantee to advertisers that "this person has their eyes glued to the screen, hands on mouse or controller, and their butt in the seat."
Shorts is a less powerful version of the same idea. It's also why long-form content is falling out of favor with the algorithm.
Netflix said something like "our biggest competition isn't other streaming services, it's Fortnite" when they were launching their own games. Most people have two screens going during down time and the mobile screen is usually a game. YouTube wants that little screen back.
Netflix said something like "our biggest competition isn't other streaming services, it's Fortnite" when they were launching their own games. Most people have two screens going during down time and the mobile screen is usually a game. YouTube wants that little screen back.
they do everything and i mean everything to keep users on their website/apps. i recommend ublock origin + untrap combination, or you could use freetube and import your youtube subscriptions to it to have more privacy.
I think the thing that people are dancing around but not quite getting to is that it's the attention economy. The goal is to monopolize your attention as completely as possible in order to sell as many ads as possible. You may recognize that this is more or less the model of gambling or any other industry that relies on keeping its customers addicted. This is one of those things that doesn't seem very malicious, but could well represent a malicious business choice.