Gotta love this quote from the article:
"piracy doesn't mean a lost sale if the person pirating the game couldn't afford it in the first place."
I've seen this happen time and time again with people I know who simply couldn't pay even a single dollar for a game, and had no other options available. They deserve to experience culture and entertainment just as much as the rest of us.
In my teenage years and early 20s I pirated everything because I was broke. I could squirrel away enough money to build a low grade gaming computer and the benefit to me was "I don't have to pay for games because I can pirate them". That or I survived on Demo CDs that came with magazines I got at the book store (and later on I think it was demoplanet.com?). If it wasn't for these resources, I probably never would have gotten into PC gaming.
Now that I have expendable income, I buy games that I want to play.
I would never have been a customer if I wasn't originally a pirate. It's the circle of life.
Also I just went and bought this game because I have money to support shit like this and I'm all about supporting developers who understand.
The strategy makes a lot of business sense too. It's why piracy controls in Microsoft Windows were so weak for so long.
Steve Ballmer said something along the lines of if the Chinese are going to pirate software, I want it to be Microsoft software.
I'm not sure if this game has an online mode but generally speaking the network effect of online means more people playing equals a better online experience. If half those people didn't pay, the ones who did pay still get a better online experience right?
It all depends on your income, man. If you are well off you have no excuse to not pay for anything. If you live in Vietnam then by all means all software becomes suddenly free and free of guilt.
These sorts of stories are stupid, and pirates love to eat them up because they see it as validation, because one developer is financially independent enough to not go broke if his game doesn't sell. Most indie devs are not in such a position.
If he truly thought it was fine to download his game for free, he'd have released it for free in the first place. It's pretty easy for him to have a chill attitude and say it's okay to pirate his game after making nearly $100 million on it.