Hyping up old features as if they're groundbreaking is a proud Bethesda tradition. I still remember laughing at their pre-release hype around the Radiant quest randomizer in Skyrim, which is virtually identical to the quest randomizer that Daggerfall had been built around fifteen years prior.
When I buy a Bethesda game, I know what I'm getting into. People bitch, but like you said, it's the familiarity I'm going for.
And you know the modding scene is going to be good in a year or so.
Ultimately I don't understand all the bickering. I don't like Subway or McDonald's, but I also don't rant that they are no good because they don't have lasagna on the menu.