It was over ICQ, IRC or msn messenger back when all I had was dialup. A lot of modern internet culture seems to be appropriated from the kind of old web ne’er-do-wells I hung out with on IRC back in the day. Didn’t think to keep records tbh. The original ‘rickroll’ was goatse or lemon party (nsfw, tbh I would not google those if you don’t know what they are).
I do remember getting Rick rolled with Never gonna give you up by a counter strike clan team member over ventrilo back in 2005. It must be 2004-05 because the clan I was in disbanded after Oct. 2005.
Is linking a Rick roll a meme? I thought memes were reused images with text, guessing the definition is shifting. I saw someone calling numa numa a meme the other day.
Well, they are memes in that they went viral and are now spread with slight variations. And I must note that a lot of contemporary post-irony, meta-irony, or even something further memes probably wouldn't qualify as memes either
Probably Caramel Dansen. I remember it from when I was a kid, and I still see it every once in a while.
Edit: There's this video from 2008, but it's probably not the original. And there's this video which is a re-upload from 2008, which I think was originally a flash animation.
According to Know Your Meme, the song originates from 2001, the animations started around 2008, and there was a semi-revival during 2020. So it depends on when you choose to start counting, but the arguments are there.
Exploitables where you change or add text in a picture is quite old and now one of the most common memes. It's a huge category, so maybe not what you meant, but it looks like it started in 2006 according to https://knowyourmeme.com/memes/exploitables
"When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell."
Richard Dawkins, The Selfish Gene, 1976