Shifting from topic to topic, with few connections, is one of several disjointed and occasionally incoherent verbal habits that seem to have increased in Trump’s speech.
Even as Trump speaks with more derailments, Pennebaker found that he’s relied on unusually simple words and sentence structures since before he was elected president. A linguistic metric of analytic thinking shows that Trump’s levels of complexity have always been unmistakably low, said Pennebaker. Whereas most presidential candidates are in the 60 to 70 range, Trump’s speeches range from 10 to 24. “I can’t tell you how staggering this is,” said Pennebaker. “He does not think in a complex way at all.”
And believe it or not, that right there is the reason his base is so rabid in its support for him.
Put yourself in the shoes of a Trump supporter. Life has kicked you in the teeth repeatedly, and you're not bright enough or educated enough to recognize when it's been self-induced and when it's been caused by someone else. Chains of complex causality elude your understanding. The world seems complicated and mystifying, and all the Kids These DaysTM are talking in ways you don't understand about subjects that confuse you. You're not what anyone would call a "nuanced thinker," and maybe you legitimately don't even know what the word "nuance" means.
You view the world through a lens of black and white morality, and complex moral questions feel like confusing wordplay to you. You latch onto a form of religious faith that draws bold lines between Good and Evil. And you are instantly and immediately worshipful of anyone who tells you they have all the answers and can make the way you see morality into reality, and can solve the world's problems with simple solutions. It's even better if they tell you those problems aren't real. It's comforting in a confusing world.
You look at politicians like Kamala Harris and they say things that confuse you. You've heard of "word salad," so you mock her for it, when what's actually going on is that you can't comprehend what she says. Sure, you also frequently can't understand the sentences Donald Trump says, either, but he uses simple words, and if you focus, you can make the words mean something to you, and that's enough. He's like you, but he has the power to affect the confusing world and make it make some kind of sense. The ideas he presents to you - whether it's "build the wall" or "tax cuts" - are simple enough for you to grasp.
And that makes you feel smart. You can basically figure out what he wants, and it's the same things you want: Simple, sound-byte-sized solutions. Chanting them makes you feel good. So you'll follow him to the ends of the Earth.
Edit: I want to make something clear. I don't think these people are inherently stupid. I think they've been raised badly, they've been brainwashed by the "Fox News" infotainment channel, and they've been intentionally miseducated by nearly everyone in their lives.
Imagine you were raised specifically to not understand how computers work, and to believe that anything complicated anyone does on one is either a) gibberish, or b) magic. Then someone shows you a computer up-close for the first time. Not only are you not going to be able to comprehend the "desktop" metaphor, you'll probably believe all this talk about "windows" and closing or opening applications is just word salad. It won't mean anything to you.
I've never seen "because people are fucking stupid" put so eloquently. Jk. It's not just the fact that they are uneducated. It's FEAR. They understand simple phrases that scare them into believing that they have to vote for the man that will protect them from evils. Meanwhile, the other candidate plays into their fears of being inferior, because "They don't speak like me, they must think they are better than me."
I mostly agree but I don't think reducing the argument down to, "Trumpites are really dumb" tells the whole story.
The world has gotten increasingly more complex and opaque, it's hard to know for sure what is really going on out there, even for people who are actually paying attention and trying to figure things out.
On top of that leaders are becoming more adept at playing the kind of games the Russians are really good at where everything is obfuscated and few people come across as open and genuine in their opinions.
We know people like Trump routinely lie. Back when things were simpler that wouldn't be tolerated by the electorate. We would've demanded at least some degree of honesty. These days, lying has been normalized to the point where Trump can spit out falsehood after falsehood for 90 minutes on live TV and get away with it.
For Trump supporters, if everything is fake and everyone lies, they figure they might as well get behind their orange god because the alternatives are just as bad.
That's true, but even a previous analysis by the same site^[1] back in 2017 noted an already at that point notable deterioration in speech pattern and vocabulary, noting that in the 80s and 90s:
...Trump fluently peppered his answers with words and phrases such as “subsided,” “inclination,” “discredited,” “sparring session,” and “a certain innate intelligence.” He tossed off well-turned sentences such as, “It could have been a contentious route,” and, “These are the only casinos in the United States that are so rated.” He even offered thoughtful, articulate aphorisms: “If you get into what’s missing, you don’t appreciate what you have”
I think that there are many things we can get mad at Trump for, but simple vocabulary isn't one of those things.
Speaking clearly is a virtue. Using plain language makes what you're saying easier to understand.
Using complex jargon where an 8th grade level of speech will do increases the load on people's heads, which makes them get tired faster, and makes your message less accessible to immigrants.
Trump is still not understandable even given the simple vocabulary, which is a huge strike against him.
he's an addle-brained psycho who's living in so many of his own delusional invented fake versions of reality that he can't discern any one of them from actual real life in any given moment
An actual saved-you-a-click: There's no real reason given in the article. Could be any of 4 different things. It's interesting that they did a statistical analysis on it, but since medical science doesn't work on statistical breakdowns of speech patterns, nobody knows. Article is a waste of time.
(And about this comment thread: Yeah, he sucks, his brain sucks. I don't need to hear from you about it. You're not funnier than the 7 other people in here with that poorly-thought-out bit.)