When there aren't proper protections in place for frivolous lawsuits. It costs them more to fight than it would to just advertise on the platform. Time for Ben & Jerry's to make an "eat the rich" flavor with Musk's face on the carton to advertise on X!
I mean, lawsuits are still one of the best ways for regular people to hold powerful entities accountable, so I'm super leery of anything that purports to stop "frivolous" lawsuits. I think the real underlying problem here is we're expecting a for profit company to do the right thing in a market environment where doing the right thing isn't the most profitable course of action. What we need to do is change the market environment or find someone that's not a for profit corporation to do the right thing (both admittedly easier said than done).
Those with deep pockets can threaten expensive legal action even if they know they won't win, simply because those without deep pockets cannot afford to fight the legal battle without going bankrupt.
Honestly for a multinational corp operating at the scale they operate that's a pretty good report card. They look like boy scouts compared with Nestle, Coca cola etc
No mention of paying for death squads, no forced child slavery
...
Doesn't mean you shouldn't boycott, just that there's a sliding scale and if you have to choose a Nestle product or a Unilever one is less evil.
...while also owning Ben and Jerry's, which just put out a flavor in honor of Kamala Harris.
Like many massive corporations, Unilever would like to appeal to the Nazis and people on the left so that everyone buys one of the eighteen billion products they own every day.
The other side of it is that there is starting to be support for actually using the anti-trust laws that are on the books. Right now it's mostly focused on Google and other tech companies, but there's a huge problem in US markets with corporate consolidation.