Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
Common valve W
A good move. Nip that shit in the bud right now.
The mobile stores are fucking unusable, a sea of ad-ridden garbage.
Related: https://timsh.org/tracking-myself-down-through-in-app-ads/
Unity games on mobile send your location to Unity servers every couple seconds through the Unity ad network.
Things you can do:
I just deny most mobile games the network permission, though obviously this doesn't work if you actually need any internet access (and I don't think all devices give you control over that permission)
Haven't seen a game that uses ads like this, but very good that it's strictly prohibited now. That shit should never have taken off on mobile, but alas. At least we can prevent it on PC.
Well you can prevent it on Steam. And I don't think Epic really have an ad network to abuse for this either.
If you see Google launch a "free game only" store for PC, get worried. Although Google being Google, it will be deleted within two years anyway.
I read that games with ads were already banned from Steam a long time ago. That explains why we don't have more junk in the Steam store. Judging by how many never completed early access asset flip games there are, it would be a complete cesspool with ad-supported games. Good decision by Valve.
That's nice and all,
but when will they tackle loot boxes?
That shit has pushed plenty of minors into gambling addictions, but they don't crack down on it, since they get a sweet cut of it all.
Valve in general isn't the worst company,
but they're far from innocent as well.
They won't, because loot boxes are their main source of income.
And this is exactly why "good companies" like Valve cannot save us. Good companies will never be a substitute for good regulations.
I get the hate for lootboxes, but as a casual who hasn't played PC games in forever...what makes the lootbox mechanic any worse than CCGs?
Couldn't it be said that MtG and other CCGs have been guilty of the exact same thing since their inception?
There two big differences to me are scale and value. A ccg has rare cards, but they aren't actually that rare compared to loot boxes. Loot boxes tend to have both lower drop rates and pollute their drops with lots of garbage, even for rare drops. Secondly, physical cards have value, you can sell or trade them, you can buy singles of cards you want. You can use them for things other than the game as well.
CCGs hasn't had a massive, massive Epic Games-paid astroturfing campaign against valve/steam like 'lootboxes' has. That's the difference.
Mate, they practically invented them.
I agree with the overall sentiment, however:
Lootboxes are at least a conscious action you must take. They definitely have the same problems as gambling (because that's what they are), but you can also choose not to engage with them. Ads however, are forced upon you, and do things that you cannot see (track you) and cannot turn off.
when will they tackle loot boxes?
Once loot boxes stop buying yachts.
Valve are the ones that popularized loot boxes. They're never going to tackle them.
common Valve W
sorts by controversial
Let me guess: Valve was not getting their cut from the ad money?
They are not, but they could have made it so. Instead they chose the win for everyone.
Two things can be true at once:
My conclusion: force companies to behave like valve does now, but forever. Let them make money without exploiting people. And in case if valve: break any monopoly.
Down with shareholder value.
something like this would also harm their business in general. Garbage like that has no place anywhere.
Garbage like that has no place anywhere.
If app developers can't get money from paid apps, then it makes sense to run ads. Especially if they do offer a paid (ad-free) version.
But if it's a paid app already, like in Steam, it should definitely be ad-free.
