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Sadly, cancelled my Apple One subscription.

I had an email yesterday telling me that the Apple One subscription was going up for the second time in twelve months.

It no longer represents good value for me and I can save nearly £100 a year by cancelling and subscribing to the important parts that I use most.

Apple are not alone in increasing prices (in a cost of living crisis) to the point they no longer represent fair value. What is it with companies that they lack basic business smarts?

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