"Let them eat cereal": How accusations of "greedflation" fueled consumer ire against Kellogg's
"Let them eat cereal": How accusations of "greedflation" fueled consumer ire against Kellogg's
“There’s no reason for you to jack up your prices the way you did, except to screw us"
Since 2022, Kellogg has been running an ad campaign encouraging families, with the help of Tony the Tiger and Toucan Sam, to break out of their boring dinner rotation and swap in the occasional bowl of cereal. “If you’re tired of cooking chicken over and over (and the kids are bored of eating it) we’ve got something you’ll want to try,” the description for one of the advertisements read. “Turn off the stove, pop open the pantry and pour your favorite Kellogg’s cereal for dinner!”
That commercial didn’t inspire nearly the same amount of dialogue as when — nearly two years later, on Feb. 21 — WK Kellogg Co. CEO Gary Pilnick also suggested customers eat cereal for dinner, likely because instead of positioning it, as the advertisement had, as a little treat, he suggested it as a solution for families feeling throttled by food inflation.
“Turn off the stove, pop open the pantry and pour your favorite Kellogg’s cereal for dinner!”
If I wanted to live like I was in college, I'd re-enroll and find a new career path.
Coincidentally, Kellogg's is probably top 5 for most greedflated prices.
Alternatively you could buy a big bag of rice and a bunch of dried beans and lentils, and some frozen veggies and canned mushrooms with some cheap sauces, and eat decently for significantly less per calorie than eating breakfast cereal…. Which is expensive garbage.
...or we could work so that food in general was affordable for everyone so people didn't have to survive off of rice and lentils every day and convince themselves that it's not so bad.
Both would be good.
All great suggestions! I just laugh when people tell me being vegan is too expensive.
I no longer buy cereal because it has become way too expensive for the low nutritional/satiety value. Sorry, Kellogg, you'll have to do better if you want to convince people to eat more cereal.
Junk food, nothing more. The sugar content in many cereals is comparable to candy and other sweets. If you're trying to lose weight or stay healthy, this stuff should stay on the shelf and off your radar, even if they were giving it away for free. It's not worth it.
Oat Bran Crunch or something my parents bought had more sugar per serving than Lucky Charms.
The last few times I even thought about getting some cereal, I was turned off by the high price of it. It's $7-$8 here for a normal sized box. Even the generic bag only stuff is pretty high ($6.50). I just buy a big ol' thing of oats for $2 and make oat bars.
I only buy it from Costco now. And egen the healthier-looking cereals are loaded with sugar. I've started swapping cereal to oats with some fresh berries, a dash of milk, and cinnamon. You can add a pinch of brown sugar if you need a bit more sweetness. Or (sugary) dried cranberries.
Permanently Deleted
I love cereal but that shit has zero staying power. It is noting remotely like a full meal.
There are way better things if I want some brinner
Yeah, like bacon and eggs.
Cereal is nothing but sugar and carbs.
Fuck that, and fuck advertisers. I hate anyone who works in the industry. They are scum making the world a worse place for their own enrichment.
That shit is full of corn syrup. Even the stuff that looks "healthy" has syrup as a primary ingredient. Disgusting.
I'm fairly certain they are right on the line when it comes to sugar, where just a pinch more and it legally has to be classified as candy.
Sorry, Kelloggs, cereal is a dessert. This includes your boring, Seventh Day Adventist, antimasturbatory cereals too.
The boxes of cereal are getting closer and closer to a box of KD each quarter.
I've been avoiding them since they fucked over their striking employees. This ceo can suck it.
I'm tired of eating good cheap food. I want to eat overpriced trash!
The most ultra processed food pretending to be healthy still... Lmfao.
Zero other options? Sure. Treat? Sure. Meal replacement? Make sure they know it's unhealthy.
https://www.independent.co.uk/news/health/ultra-processed-foods-bread-cereal-b2446836.html
https://www.washingtonpost.com/wellness/2023/06/27/ultra-processed-foods-predigested-health-risks/
nearly two years later, on Feb. 21
Just had to be my birthday didn't it.....fuckers....