Shoppers prefer 'vegan' food labels to 'confusing' plant-based terms, according to new survey
Shoppers prefer 'vegan' food labels to 'confusing' plant-based terms, according to new survey
Vegan versus plant-based: The Big Vegan Survey 2024 reveals how shoppers prefer to have their food labelled.
I trust when something is "vegan" to mean it's vegan, but "plant-based" means I'm checking the ingredients list to confirm that they know what they're saying.
I've been to enough restaurants that refer to something as "plant-based", but they just mean the burger patty (served with cheese and a ranch-based sauce!).
A "meat-based" patty isn't 100% meat either. There might me onions, flour, egg, salt, spices, etc. "plant-based" is a term that just tells you "most of it is noch meat" and so you have to check the ingredients making it a pretty useless term.
Also fuck everybody who makes a meat-alternative-food that isn't vegan because they added 1% of some shit...
Sometimes it says "Plant-Based" because the bowl is vegan. Not the food, but the physical bowl it is in.
https://www.healthychoice.com/power-bowls-vegan-and-vegetarian/buddha-bowl
Serving bowl
made from
PLANT-
BASED
FIBEREdit: If you are using an app that doesn't do formatting correctly, "Serving bowl" is in sub-script, not scratched out.
Plant based sounds like an accurate description of something that isn't meat based, but slso isn't vegan.
If it was vegan they would call it vegan.
Currently, I still eat meat, but in theory, am working towards a world where I'm at least vegetarian. I'd expect "plant based" to mean something that someone like me would eat. By default, I'd assume it wasn't vegan and possibly not even vegetarian, and I might not even think to scrutinise the label if I was cooking a meal for vegetarian or vegan guests - I'd just pass over the product.
I've found that often "plant based" is a cop out and that companies that use it exclusively (so not only on the product, but also when you ask them outright if a product is suitable for vegans and they will only repeat "plant based") often make no effort to ensure the product is actually vegan (so no effort to avoid cross contamination and no testing to ensure no animal products have ended up in the food), they just want the vegan £££ and count on most people not taking the time to look in to it, or not caring enough.
Plantastic and "meet free" Fridge Raiders are a couple of examples that come to mind (I have been in touch with both manufacturers and both are very careful to never confirm that their products are suitable for vegans despite them marketing them directly at us), and also Flash I think it was, that I've noticed have now changed their ad which used to say something like "made with A plant based ingredient" as if that makes the whole product plant based..
It's a bit like greenwashing - wanting to make money off of the "green" market, without investing any money or effort to comply with the labelling rules.
I find vegans that care about cross contamination to be missing the forest for the trees. Veganism isn’t an allergy, it’s an ethical stance. How are animals harmed by having our food made in the same facilities as non-vegan food? Even PETA says you shouldn’t care about trace amounts of animal products when eating out so as not to make veganism seem difficult and inflexible to non-vegans thinking of making the switch.
And I find that vegans who purity test and gatekeep others are insufferable asses, who have a much deeper impact on why people hate vegans.
I bet it never even crossed your mind that some people with allergies and other medical conditions that mean they're avoiding certain ingredients use a vegan label for convenience (since it's easier to scan a "may contain" list, if there even is one, than an entire ingredients list with all its often ambiguous ingredient names), rather than ethics, nor can you explain how someone preferring to avoid cross contamination for whatever reason affects literally anyone but them..
In France, I've seen a few "plant-based" labeled products that actually had eggs in the recipe. At least the "vegan" label is regulated (EU iirc) so I'm sure what I eat is vegan. Spending time to read the ingredients list is not something I wanna do (I am lucky enough not to have food allergies), so I'm all for the use of non-misleading labels and easy to spot logos.
My dumb ass be like “how do I know this broccoli is vegan”
I mean, there are a lot of fruit and veg that are not vegan because they are covered in beeswax or shellac to make them prettier.
https://www.dmshellac.com/fruit-coatings-shellac/
https://www.theatlantic.com/technology/archive/2017/04/why-fruit-has-a-fake-wax-coating/524619/
https://cpma.ca/industry/regulations-and-policy/protective-coatings-for-fruits-and-vegetables
Good. Avoid prefixes or other bullshit. A vegan diet is a plant-based diet, but the "based" part has gotten confusing over the years. There's a term now, "plant centered", which is probably useless for product descriptions, but points out the problem.
To be fair I was told by a dietician that a lot of companies don’t use the vegan logo in the uk because in order to do so they must be certified by the vegan society (name?) which is expensive.
Sounded a bit like a troll toll.
There should be an industry standard “vegan friendly” or other such label that doesn’t require giving loads of money to an organisation to use.
The Vegan Society does do certifications for products which will let you use their logo. I'm not aware of any laws which would stop you from calling a product vegan without that certification, just can't use their logo for it.
I can't remember if it was the EU or ISO which was working on a standard to classify a product as vegan in the past couple of years. Though the last news I heard about it was that it was being led by agricultural lobby rather than animal rights activists.
I'm not sure wether that logo is really as expensive as they claim, but there are tons of products out there with kind of selfmade logos or at least a little text which reads "vegan", "vegan friendly" or "suitable for a vegan diet". Of course the official logo is the safe one, but as it's still illegal to make misleading claims I guess one can trust 99% of those labels.
I've also heard something along those lines. Or the other thing is that it is apparently super hard to make sure that everything in the process is 100% vegan. Even if an ingredient is technically "vegan", the way it is produced is not automatically. For instance a lot of refined sugar use bone char to filter and bleach it.
*Vegan shoppers prefer.
How about the rest of the people who shop? Much as this community might not like it, but vegans are a minority. If labeling something vegan makes it less likely for someone who isn't a vegan to buy a meat alternative/plant-based/cruelty free/etc product, that might be fairly significant to them.
Cattle eat plants exclusively therefore beef is plant based.