Unity appoints former EA and Zynga executive as its new CEO
Matthew Bromberg will take on the role later this month…
Stick a fork in it, it's done.
When you've already pissed on your customers, burned the house down, and shot the dog, the only people left using your software are clearly the die-hard masochists. Nothing left to lose.
Windows 11 vibes.
Genshin Impact still runs on Unity, and MiHoYo is honestly big enough at this point that they could just buy out Unity altogether if the company hurts their bottom line.
Genshin is also big enough that they probably worked out a unique contract with Unity.
You know, if you'd asked me 6 months ago what Unity could do to lose even more goodwill with gamers, I would have said there was nothing, they were at the bottom. The fact that they were able to not only find but also pick literally the worst option on the planet is quite the achievement.
A former EA and Zynga executive? One that specialized in mobile? Jesus Christ.
I imagine the discussions in the board room went something along the lines of "holy shit we're screwed... Who can we call to cash out something while we still can?"
Considering Unity's path to profitability basically seems to be "layoffs and prayers" I suspect you're not far off :/
Well, now I am asking you.. what could unity do in the next 6 months to loose even more goodwill with gamers?
...Can't wait to get back in 6 months and see how much more they have fucked up haha
I'm gonna say going all in on mobile and abandoning everything else to languish. Acting like it's still 2002 with Angry Birds and Candy Crush being the biggest games on the mobile market. That simple physics and matching block games are a quick turnaround with massive profit potential. Viewing mobile as the beginning of a massive gold rush, ignoring the fact that it was over a decade ago and the easy mobile money is now gone. Ignoring that competition came and saturated that market years ago.
They'll probably use some sort of justification based on mobile market share, Windows PC usage dropping for many in favor of tablets and phone-only usage. Ignoring the fact that they make a complicated video game engine geared towards complex, demanding, and immersive games, not towards the casual mobile market.
I would have made this same prediction even without the new CEO coming from mobile, so that just compounds the chances of it happening IMO.
Lots of DLC but for the developers?
My bet on what they could do next to lose more goodwill is that they reintroduce the same scheme of charging for installs but with a slight difference that they will insist makes it totally different.
6 months! Ha. Yeah. Wait... you think unity is going to last 6 more months!?
"... accelerate the Company’s revenue growth and profitability.”
Yeah, that's the problem.
So they their last CEO is gon, who was an ex EA CEO, and now they are hiring another Ex EA executive....
Riccitiello is actually not gone it seems, he's the chair of the board.
So that influence is still there, not that it matters, we've moved on to other platforms where there's still some trust (for now).
Edit: I misread the sentence in the article, it seems the chair went to someone else
So they have a new CEO, but his boss is still the same guy that got them in this situation in the first place. Gotta love it.
Yet another brilliant move to support the Godot engine! Gotta thank unity for all the support
Haha I use godot. You can't hurt me anymore.
Yeah just gotta finish my current game and I'm switching to Godot ASAP.
What a bunch of stupid fucks.
So after hiring the old EA CEO as their CEO and firing him, they hire another EA exec.
Sounds like a good move...
As an indie developer, I began divesting from Unity when Riccitiello pushed Helgason out and took over.
Back then, the predictable changes quickly rolled in: all the features were suddenly free (once, Unity's business model was to sell their Pro version with additional features), developers were forced into subscription licenses, Unity began gathering investor money, then acquired a micro transaction business, then a telemetry business, then a video ad business...
I assume Bromberg will merely be its second "new economy" CEO and continue to run Unity like Uber, with a hazy revenue model that probably circles around putting Unity into as many mobile shovelware games as possible to siphon money off the ads served via Unity's ad network and micro transactions flowing through Unity's micro payments business.
These rich motherfuckers keep failing upwards.
This is just another tech dumpster fire.
Another EA exec. This platform is cooked.
The guy who ran games on Facebook? Bleh
Nah that guy eventually wandered off and seems to do a bunch of silicon valley VC nonsense now: https://en.m.wikipedia.org/wiki/Mark_Pincus
For a second there I thought they were bringing in Don Mattrick. That would have really killed off Unity.
Seriously, how many higher ups at EA go on to Zynga?
He’s got fun round glasses tho!
Right, so anyway.. Brackeys came back, he’s making Godot tuts now
