As inflation rises and securing a stable livelihood becomes increasingly difficult, authenticity is resonating more than extravagance.
Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.
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According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.
Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.
Flo woke the next morning beside the Gieco Gecko, completely ravaged. Her body still shaking from the night before. She stared deeply into the Gieco Geckos eyes and thought to herself, "no other man will ever compare."
Then the Gieco Gecko moved his hand to caress Flos face. "Are you ready to go again? This time I've called for assistance."
The door swung open. Through the door, in a gimp suit, Jake...."
What do y'all call people that make video essays or make funny skits but make money if ads? I thought most of us understood the game and weren't hating the players as much
Entertainers. That is a job. I had a dance teacher who taught dance, danced professionally, did singing telegram deliveries, dressed in costume for historical tours at old places, she was just an all around entertainer, that was her job.
Influencer is different, as I understand it, that is more like the content itself is advertising. Like a social media department at a company might hire them. I guess that is also a job, but most people don't want to watch a ten or twenty minute ad.
Fair enough. Thanks for explaining. To me, it seems like influencer is used to put down anyone that makes money from yt, insta, tt, etc.
That's almost all the content/format I watch. So it's weird to think people just don't care if they get paid because they depend on ad revenue.
Do you consider twitch streamers influencers or entertainers? I don't watch many but I'd assume they're worse in your mind when some have a gaming chair they're promoting and/or they were directly sponsored by the game they're playing.
Entertainers. An influencer is an evolution of the model, someone who exists to hang a branded product on and make rubes want to imitate them, not someone that provides entertainment.
Video essayists. I watch them exclusively on YT and it is very important to me that they stick to their area of expertise and don't include shady sponsorships. I think the video essayist is a very small portion of youtuber that make enough money to get by. Low quality stuff is far more effective at gaming the algorithm.