United Airlines launches personalized ads on seat-back screens
United Airlines launches personalized ads on seat-back screens
United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.
The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.
You're viewing a single thread.
Oh good. Because if there's a profile of my advertising preferences out there, it knows that when I am forced to view an ad, I look away from the screen, turn off the volume, sigh dramatically, and say "Fuck <this product> right in the ass."
Personalize away.
You & me both, friend.
I work for a company that does marketing, and they are seriously struggling right now because TV and Social media ads are getting more expensive, while at the same time becoming less effective.
Yes. This is true.
Because ads suck and people hate them. Whats the new way? Be good at what you do so people talk about your brand. Show up in searches when I'm looking for you. That's it.
Astonishing! Who would have thought that be the case? Actually doing the work instead of paying your way to success? That cant be correct! /s
God forbid the enormous amount of money be poured into the actual product rather than spamming an inferior one.
Naw, they'll find some way to "incentivize" (punish you for not) viewing ads and enforce it with eye tracking.