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United Airlines launches personalized ads on seat-back screens

www.cnbc.com United Airlines starts serving passengers personalized ads on seat-back screens

United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.

United Airlines starts serving passengers personalized ads on seat-back screens

The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

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