I think that question can be answered by the recent horrible series of decisions by them. Mozilla really has been captured by the roots of enshittification at this point.
I 100% agree. I don't mind design refreshes. I think I'm in the minority of loving the current Firefox logo.
But this just sucks. They really took their unique, clever wordmark logo (but still very modern and minimal!) and replaced it with a bland, trendy 2022 typeface.
I know this is super petty, but this might convince me to find another password manager and method for syncing tabs. Might try librewolf, too. Rebranding invites users to re-evaluate their view on a brand, and mine isn't changing for the better.
Ew the new one sucks. Why can't they spend the money that they have on important stuff instead of changing logos every couple of years? Uk, considering that their funding is going to dry up because of the Google anti trust case?
Why do companies constantly feel an urge to update their logos? I see this as marketing teams needing to show they are doing something so they come up with a "project" and then convince the management it's necessary...
Because the CEO is probably having an existential dread crisis and needs to do something about it. So he fucks up the logo because he can, and fuck you. Now watch Mozilla ads from their newly acquired Ad company.
Fuck you, Mozilla, it's uglier and tells less about your core product, which is also the only thing you have that makes people tolerate your other stupid decisions.
Great sign that organizational resources are being arranged into a pointless circlejerk safely removed from browser & Thunderbird development, or finding opportunities to monetize that aren't products nobody asked for outside the nonprofit corporate bureacracy