Days after shutting its AAA game studio filled with former God of War and Overwatch talent, Netflix announces a "new initiative" powered by AI
Days after shutting its AAA game studio filled with former God of War and Overwatch talent, Netflix announces a "new initiative" powered by AI
It was apparently "actually a planned transition"
AI will enable big game teams to move much faster, and will also put an almost unimaginable collection of new capabilities in the hands of developers in smaller game teams."
Just because lots of people tell you "I can't imagine how this will be of any help at all" doesn't mean that this is a "collection of unimaginable new capabilities".
Someone must have used "unimaginable" and "AI" in the same slide presenting to the CEO. Understandable misunderstanding.
There's a distinct lack of specifics in the article, and I wonder if that's because Netflix know something the rest of the game industry doesn't and aren't letting on, or if they don't.
Unless you mean they know intimately how stupid their own executives are I doubt they have any knowledge in an industry that is essentially foreign to them considering they aren't even doing very well producing their own content in the industry they do know.
How exactly will this produce novel new ideas, AI is literally incapable of doing anything it hasn’t already been trained to do.
It won't, but it might produce mediocre drivel at low cost, which is more profitable than paying a team of creatives to make something actually good.
This "transformational technology," as he says, will "accelerate the velocity of development and unlock truly novel game experiences that will surprise, delight, and inspire players."
Oh look, buzzword salad. Apparently though, the Netflix execs bought it. Not that I thought that Neflix has any business trying to run a game studio in the first place. But, this sounds like the same sort of bullshit which has cause many companies to burn billions of dollars on "blockchain". I suspect this "AI driven" drivel is going to end up in the same landfill as ET and NFTs.
accelerate the velocity of development
Honestly I believe them. Because velocity is a vector, development going directly backwards at an accelerating rate is in line with what they said.
Pretty sure we all can imagine it, some hype fueled bs slop gonna be on the screen
I'mma cancel mine. Fuck the AI shit.
Sail the high seas.
It won't work but that isn't the point, the point is to dehumanize game development. Failure is just a chance to consolidate and to normalize treating game development as a low quality of life "low skilled" job.