This specific thing is not AI, but that's not actually relevant because this is still an example of the issue at hand. Namely, it's now cheaper to just throw some shitty CG in the background than it is to pay people to be there and executives don't see a problem with this. While this particular example of four or five models may not seem like much (especially using stock-ass animations like that), it's not long before you'll be seeing scenes where fifteen or twenty background extras are replaced by AI driven CG that behaves like someone that played a similar role five years ago whose motions were cataloged and reused.
THAT is the crux of the issue. The studios basically want to scan and own everyone that ever appears onscreen. It's fucking gross, and it needs to die on the vine.
AI? Looks rather like low tier CGI instead. Most "crowds" are CGI, have been for many years. They're just usually made in a higher quality to hide it better.
This technology will get better, to the point I imagine most of us won't be able to see the difference. Scary stuff all around.
Though this shot is rather telling because that background character is "Center right" which basically gives it a spotlight. At that point, it is no longer a background, it is the scene.
Though, it is a high-school teen sports Disney movie, so I am not expecting much in the form of creativity or effort.
This kind of thing isn’t new. [Here's a clip](https://youtu.be/Zh7eAG2jJkA} from Three Amigos from 1986. The background characters are just a static painting.
Because we live in a system where paying more for doing the right thing will get fired and sued for lost profits as a CEO. If you run a publicly traded company, you are legally beholden to make the decision that yields the most profit, full stop.
I wouldn't want to deal with additional background characters either even if they played the role for free.
It's just more contracts to be signed, more people on set, more potential things that don't go as planned. Its a lot of extra work and organisation needed for something that pretty much no normal viewer would notice if done at least semi professionally.
I've watched that clip probably a dozen times and laughed every time. They have an entire row of fake mannequin people in the middle of the shot surrounded by lots of real actors and extras. Utterly bizarre.
This is why I don't use the word "content" to describe this stuff. That's the word execs use, and it's because they see this kind of thing as fine. It's just mass-produced product to them.
I had a look as well, and that's gotta be 1995 dancing baby tier CGI. The effects department must be dusting off the old SGI indys because the budget clearly went to Bob's next yacht
To be fair, the actors and extras in those 2 seconds aren't doing much better trying to not look robotic. Some of the CGI mannequins were obvious, but others were less obviously CGI than basketball player 2.
Yes, it's outrageous that they manufactured some CGI actors rather than paying actual humans AND didn't even bother upgrading their Poser-tier textures or animations.
If you're going to do it, at least don't suck at it.
While the WGA has since come to an agreement with studios, SAG-AFTRA's strike is still ongoing — and the use of artificial intelligence in the industry has remained a huge point of contention, with actors calling for protections against studios using AI-generated versions of their voices or likenesses — and for good reason.
The clip, which first made its rounds on social media back in April, shows an audience seated on bleachers watching a high school basketball game.
The clip reignited a heated debate surrounding the use of computer-generated imagery in film, and how the tech could eventually replace human actors, a major talking point during SAG-AFTRA's ongoing negotiations.
In a press conference immediately following the union's call for a strike in July, executive director and chief negotiator Duncan Crabtree-Ireland revealed that the Alliance of Motion Picture and Television Producers proposed to have background performers scanned, "get paid for one day's pay, and their company should own that scan their image, their likeness and should be able to use it for the rest of eternity."
"Disney is insane and just more reason why the AMPTP needs to ditch this plan to replace background actors with AI," freelance writer Christopher Marc, who recently shared the "Prom Pact" clip, tweeted.
This week, SAG-AFTRA proposed a bill to lawmakers called the NO FAKES Act, "creating new and urgently needed protections for voice and likeness in the age of generative artificial intelligence."
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I can't believe this article is new, this happened months ago at the least. @Marbleturtle@theres.life sent me this meme making fun of it earlier this year: