Samsung debuts the world's first transparent MicroLED screen at CES 2024

Me:Woah I want to see it in action!
Samsung's 10 second long video not showing anything useful: 👍
- Here it is from CNET:
  https://youtu.be/zuw0Qr8DHuA?si=BuD3oX8xSlA1jTv4
  
  Oh wow, imagine you're in the skybox at a stadium and the only windows you have to watch the action keep showing you ads and stupid graphics.
  
  That glare free tv didn't really get a fair comparison at all to the standard tv

Neat. Is it just a novelty or do they have a use case in mind?
- Ad displays, guaranteed. Airports, shopping malls, offices, hotels... all those windows? glass doors? room partitions? wasted ad space.
  Imagine walking down the frozen section of your grocery store... every door, a display... no longer just looking at the products and deciding what to buy, but now endlessly bombarded with bright flashing animations... Imagine the future.
  
  Reacting to the video, not gonna lie, I kinda dig gamifying life. The street warnings are a nice touch, the "get off" bus feature is nice, making the mall nicer is also welcomed (why spend resources on a nice mall when you can have it virtual?).
  But yeah, ads, loyalty point, buying shit just to "feed" a virtual dog. I am getting both good and bad vibes. But knowing humans and greedy corporations, this wouldn't end well.
  
  My friend sent me a video of exactly that in a store by him. Full displays and you can't see what's behind the glass since they aren't transparent displays, absolutely ridiculous
  
  The perfect link.
  
  Imagine walking down the frozen section of your grocery store… every door, a display… no longer just looking at the products and deciding what to buy, but now endlessly bombarded with bright flashing animations
  Walgreens started rolling that out 3 or 4 years ago
- Just off the top of my head I can imagine HUDs, 3D displays, and smart mirrors.
- The death star will be in range in 5 minutes
- Shop windows.

Something to think about, how much of the videos you watch have a transparent background? None. Unless it's content explicitly has been made for transparent tvs. It's just a gimmick and one that's like 3d tvs, where the quality of the picture suffers for a mildly interesting experience
- Also potentially useful in HUD (heads-up display) tech, like in planes and cars. Currently they’re projected onto treated glass but this could yield better contrast?
  No super obvious “mainstream” applications that I can think of, but markets find a way…
  
  Eventually it will be thin enough to have multilayered screens which will add additional depth to images which will create a 3D display. Similar to Looking Glass tech. Parallax will be a feature, not an issue for multiple perspectives as with typical glasses free 3D. The effect will be like looking through a window as they stack multiple 4k or greater resolution screens to provide depth/volume.
  For automotive use they can put a layer of display on the windscreen to provide an overlay that can be used for AR navigation, displaying road warnings like speed limits, low-light vision enhancements, oncomming headlight dimming, among other capabilities. A layer of per-pixel dimming zones will enhance contrast and address the issue of wash-out without obstructing view.
  For a phone with front-facing stereo cameras the display will allow for 3D video calls. I expect there to be phones released that have a see-through display, mostly gimmick early stuff that are basically nothing but an empty bezel ring.
  The most immediate and apparent use case is a flex on the poors where your TV just "disappears" when you don't want the looming presence of the nightmare/fantasy rectangle obstructing your view of the accent wall or art behind it.
- It's definitely a gimmick as a traditional display. It can't even make proper use of transparent videos: it's just transparent when the microLED is off, so the darker the pixel colour is, the more transparent.
  You can make the transparent channel of a transparent video display as black, but any black parts of the video that aren't meant to be transparent will end up being transparent anyway.
  Is not completely a gimmick though: it could be very useful for a HUD(heads up display) such as in vehicles or in augmented reality HMDs(head mounted displays(AR goggles such as Microsoft hololens and google glass))
- I wouldn't expect this to take off in homes, but for digital signage it could be very useful. Its still a gimmick, but an eye catching one, which is useful when advertising.

Looks like it's always a little bit transparent even when it should be a solid color. And that means it's not going to stand toe to toe with a regular TV for regular TV stuff. So... It's hard to imagine a super solid application for this other than maybe decorative pieces in airports or hotel lobbies or something.
- It'll be used for ads. Really intrusive ads... They could put it anywhere (stadiums, sight seeing places etc) since it is transparent but like once every minute, display an ad.
- I could see it being useful for dynamic, informative signs like you said in airports. Having transparency could be actually useful, maybe not just a total gimmick, in some areas I'm sure.
  Or maybe it's just another useless, overpriced concept piece that we won't see for another 20 years

Cool but I definitely don't see the purpose of a transparent screen. I use a screen to see what's on it, not what's behind it. I guess it could maybe make some cool signs or billboards
- Once you can make it transparent, you can then layer it for actual 3D
  
  My first thought was just for marketing purposes, but I like your idea more
  
  Oh damn I didn't think of that, that could be pretty cool. Thin enough and you could make a hologram!
- Advertising. It's for ads.
- It drives me insane when science fiction movies and shows use transparent screens and phones, because like… that’s just a worse product for no reason? Why would you want a transparent phone?
  My other pet peeve is holograms that are worse than just like… looking at a screen, or using a projector for a large room of people. Holograms could be cool for certain visualizations, but like… Maybe record a normal video instead of a blurry and pixelated hologram?
- Transparent screens are already in use for gimmickly slot machines in casinos

Micro LED is the holy grail right?
- in concept yes has the per pixel control like oled without the burn in problems of oled, and the brightness of regular leds, and the response rate of oleds.
  if it were to still possibly have a flaw, it can still give pwm dizziness if the rate isnt high enough to drive thr display.
- until picoLED!
  
  Nanoled!!! I called it!

Now I can watch Netflix while I drive to work!

LTT reviewed a Chinese transparent TV years ago, I'm not even impressed!
- Look at the one LTT reviewed and compare it with this new one. It is quite an improvement.
  
  I guess the sarcasm wasn't obvious 😶

Reminds me of playing around with gmod textures