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Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.
Hah don't worry, the existing brand is utterly fucked now. One of the worst, most unreliable and badly made cars on the market
One of the worst, most unreliable and badly made cars on the market
But enough about Tesla.
Everyone circlejerks about this online but every IRL owner I've actually spoken to say it's the best car they've ever owned.
Yeah, because who wouldn't want to drive a car from a company whose quality control policy is "don't" that does welding like this?
And fit things together this well
It may be quick and pretty to look at if you don't inspect it closely, but it has the price tag of a brand new Aston Martin and the build quality of an 80s Yugo.
So, I've never owned one, but did a test ride on a con. It was the most plasticy, janky mess I ever sat in. Ok, a Hummer I once sat in was maybe equally bad.
Every surface your hand could touch wasn't fastened properly and moved in ways it shouldn't. The door handles wiggled about. The touch screen replacing the middle console - absolute nightmare. The swinging door got stuck halfway.
You could say, all of this is the interior and not the engine. But it's what the user interacts with. If I can't trust the manufacturer from my experience with the door handle, I'll have a hard time trusting them about the brakes.
Blimey, maybe their production quality varies based on which factory it was built in (or Euro NCAP have better quality control regs), the one I've been in was lovely!
It's still a prestige brand in the eyes of the masses. It might not be as good a brag down at the country club, but letting the plebs know that you can afford a car that costs more than their house still has value.
It might not be as good a brag down at the country club
That depends on if you're buying new or you have a classic roadster.
A starting price jaguar f-pace ev is about the same price as a Ford explorer, jsyk.
But who cares?
Sure, the idiots at jaguar are flushing their brand, but who cares?!? It's their shit pile to destroy, after all...
It is more that there's a grift happening. What's the odds that theres a tenuous conflict of interest here with the various business and executives concerned? It's a small cub and everyone scratches each other backs.