So don’t buy it. If you buy it, you’re telling the store you’re willing to pay that price. Go somewhere else or buy something else. Don’t encourage them.
Just so you know - Carrefour is one of the biggest retailers in Europe, they're French, and have said a giant "Va te faire foutre" to PepsiCo this week -
I've seen cheaper drinks at ski field cafes... It makes sense for them to be pricey there, since they have to bring it up a mountain, but what's this places excuse...?
Gom Syrup 50/50 mix sugar (caster is easiest) or honey (don't hate me France) & boiling water
Black tea 2 grams per 8oz water at 70c increase tea a little more if adding ice right away
Fruit juice or purée to taste or go Eurobeat and not bother
Put in a reusable container, stop supporting nonsense things you can do yourself
On a trip in Nola and took the kids for a treat at the Cheesecake Factory. 3 sodas and an iced tea was $21. Won't be back for that reason alone. We are being fleeced.
New strategy to refrain consumers from buying soft drinks? Perhaps high taxation behind it, like special purpose taxes?
I remember this happened in my country; to cull high sugar and sweetners content, the industry threw a fit, the authorities didn't care, life moved forward and sugar content in soft drinks dropped (but not the prices).
Lipton was always much more expensive than other brands, as well.
I buy no-name colas - store brands and such. It's pennies per gallon and I honestly can't tell the difference between them and Coke / Pepsi. If there is a difference, at the second gulp, I'm already used to the new thing enough to have forgotten. I don't think I've bought the real thing in 25 years.
Alternatively, you can walk to the coca cola shelf, pick up a 250 ml glass bottle and pay about 6.3 €/l. You know, there are really expensive specialty coffee beans that produce a drinkable liquid that costs less than that.