Not only that, but the egg on the box is actual size too. It just looks smaller in that picture because most of it is covered in cardboard. Here's the same box in good lighting.
The box was clearly designed for a larger egg. The fact they made the image the same size doesn't neglect the fact that shrinkflation has occurred.
The only reason the box size hasn't changed is to fool buyers on the potential size of the egg. If it was box was correctly sized, most people would have selected a different egg.
Yes but I don't think that is the complaint from OP. It seems more about the size of the box suggests the contents will be less cardboard and more chocolate.
IMO they could have made it a couple of inches shorter but at least it's cardboard and not plastic 🤷♂️
(Checks notes...) looks like Lindt. And if they get away with it, expect to see it happen a lot more often, from them & others who follow their lead. :-(
OP took out the bunny before taking the pic. There is both an egg and a bunny in that box and they are both similarly sized as advertized on the packaging.
Not defending anytime that this crops up in other products, but it's a gift packaging for an Easter egg.... hardly the kind of NFSF that's going to impact your life every day
Isn't most of that recyclable? Or at the very least, I imagine the cardstock that the holder is made from is relatively biodegradable. At least it's not a ton of plastic.