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It's probably a whole set of bots and the responses to "this needs to be a coffee mug" are some other account saying "I found one!" and that's the whole point of the comment chain. Someone has a crappy mug to sell and constructs scenarios that seem natural ish to introduce it.
There used to be a big issue on Tumblr years ago with bots trolling for comments like that and then stealing whatever picture that comment was on to sell crappy t-shirts of it or whatever. People started fighting back by posting those comments specifically on Disney stuff.