The whole thing seems rushed because the CEO of Unity, John Riccitiello, was the leading advocate of microtransactions when he was at EA, and now he is instilling the same culture at Unity.
How will they differentiate between pirated copies and legitimate copies? How will they distinguish first-time installs from repeat installs? Can we trust their algorithm? It just doesn't seem possible.
You can usually tell a unique machine apart from another via MAC address, but even that has issues, and that's giving Unity the benefit of the doubt when they haven't earned it.
Except iOS will randomize its mac adress at each boot / after a while to prevent users being tracked by rogue WiFi networks, which is actually a thing being used to track consumers in commercial spaces etc. So that wouldn't work.
There is still a lot of questions. How many components can I change and it still be the same computer and not a new computer? If I replace one component every two months after about a year I'll have a new computer I've kind of ship of Theseused may way to a new rig. At what point would I have to buy a new licence?
If I don't ever have to buy a new licence in that scenario why do I have to buy a new licence if I buy a new computer outright, it's functionally the same difference.
You're right, they're absolutely collecting data, but saying they can't differentiate between activations and then saying "oh yeah, actually, we can when it comes to (piracy/bundles/charity/etc.)" less than 24 hours later tells me that not only do they not care about game devs, but they think we're stupid too.
It also tells me that this is the first time their internal devs have heard about these plans. This is the C-level‘s wet dream, not something they have actually implemented yet.
But hey, it can’t be that hard, can it? The code monkeys should be able to get it to work in three months, right?
Via an application Firewall, which will run on your PC. Safing’s Portmaster works on both Linux and Windows. Objective-See’s LuLu is a good Mac option. Both of these tools are free and open source.
If you know Unity’s IPs, you could block it in your firewall. I’m guessing you do not. Though, with a little work, it can be done.
If you can’t do either, you could at the very least block it at the DNS level. This will stop the software getting those IPs. It doesn’t really work if the IPs are already baked into the software, but that is incredibly unlikely in games. A great configurable DNS provider is NextDNS. If you have the know how to self-host a Pi-Hole or Adguard Home are great options.
There’s also ways to analyse that traffic, which I won’t go into here.
Ok so if they are now only charging for the first install, why aren't they just charging an extra fee per sale? Wouldn't that accomplish effectively the same thing? (And actually work out in unity favour since not everyone who buys a game downloads it)
Because they realize that a huge number of their customers are small indies, and they want to be able to squeeze them - the majority of their customer base - not just the minority of big companies (who are also the most likely to fight back legally).
Just look at how their scheme squeezes smaller, poorer developers way more than big ones. If Unity went by points like, say Epic does with Unreal, they could shake down the big developers… but wouldn’t get much out of the indies.
Which is the opposite of what smart companies like Adobe do. You facilitate the small players in hope that they grow big and keep using your products at a larger scale.
That's probably pretty negligible numbers. In fact I'd suspect that the number of people who buy a single copy that they then install on multiple devices is lower than the number of people who buy a game and never play it.
It's also much simpler to implement and the numbers are verifiable. Unless... that's exactly what Unity wants; just "trust me bro this is the correct number" kind of deal.
It's also possible that they can't track new installs either.
FAQ:
How is Unity collecting the number of installs?
We leverage our own proprietary data model and will provide estimates of the number of times the runtime is distributed for a given project – this estimate will cover an invoice for all platforms.
Which is some kind of weird nebulous BS.
They're not saying their engine phones home and/or collects data from end-user devices. With the associated data protection nightmares.
The fact that they went forward with this decision means they're not so wise at lying. It sounds more like last-minute damage control, but I doubt this will stop their greed. What I'm wondering now is how will the Chinese game companies react? Everybody get your popcorns ready.
So does this mean every single unity game will have unity online drm now? Or how else will they be able to tell? Seem so much more convenient to take a cut from sales instead