Kroger and Safeway have been the absolute face of enshittification since the pandemic. They've also been accused of price fixing, and are trying to merge into a monopoly. They also regularly abuse disabled employees (at multiple stores in my area).
I have absolutely no doubt that they will do this the moment they think they can get away with it. In a fair economy, they would have been driven out of business years ago.
Who said AI was gonna put people out of jobs? Look here, a whole new industry of gig work where people can market themselves as "best buyers". Is your Kroger algorithm fucking you over with horrible prices? Not to worry, with a low low subscription fee, you'll have access to our best buyers whose meticulously curated profiles will buy your items for you with guaranteed lowest price every time. They'll even deliver it to your door for a small fee, or upgrade to our premium plus preferred plan for unlimited free deliveries. We also offer a comprehensive algorithm consulting service to help you reshape your algorithm for optimum purchasing power. Be the best buyer your can be ;)
/SARCASM
Kroger is the largest grocery store chain in the U.S. by revenue and owns a number of different brands, including Ralphs, Fred Meyer, Pick’n Save, Food 4 Less, and Dillions, among a host of others
Kroger told Gizmodo... “customers are shopping more with Kroger now than ever because we are fighting inflation and providing great value.”
... or maybe customers don't have much of a choice ?
I already don't shop at my local Kroger owned store because they're anti union cuntfucks, this is just icing on the cake to never enter their stores ever again.
Ralph's in SoCal used to be a midrange grocery store. These days, its prices are sometimes higher than Whole Foods! I feel like most large grocery chains are moving to a premium price point. They aren't interested in providing food for everyday families
Woof. The logo was always a hint about what they were planning to do to the customers. First the K and the G came for the letter o...and I did nothing because I am not the letter o.
What's wild is I'm not even mad about this to some extent. Like personalized price adjustments just feels like better couponing. Its just the fact the majority of people's food needs are met by for profit companies means that the well being of their customers are not even on the table of shit they track for.
Worse yet, we KNOW they are selling this data and our privacy is 100% not a concern of theirs either.
If my local grocery coop, farmers market did this, and gave reasonable efforts to keep their systems local, secure, data lean, and optional. I wouldn't even be mad. This is none of those things and done, again, by people that would crush orphans for profit if there was a market for it.