While Adidas employees have come forward with allegations of exceedingly bad behavior from Kanye West in the past, a lengthy new report from The New York Times delves deeper into the decade-long collaboration than before. What it found is stomach-churning.
A bombshell new report from the New York Times also discusses how the rapper (now known as Ye) would throw shoes and make staffers watch porn during meetings
Last October, Adidas finally dropped their long-term partner Kanye West after the rapper made a slew of antisemitic comments (among other things). This was despite the fact that Yeezy, their sneaker partnership, was netting the company over $1 billion annually. For many staffers, it was too little, too late. While Adidas employees have come forward with allegations of exceedingly bad behavior from the rapper (now known as Ye) in the past, a lengthy new report from The New York Times delves deeper into the decade-long collaboration than any have before. What it found is stomach-churning.
Apparently, employees were confronted with West’s rampant antisemitism as soon as their very first pitch meeting with the rapper. After reviewing a number of unsatisfactory fabric swatches and shoe designs, West allegedly grabbed one of the sketches and drew a swastika on the toe to convey his dislike of the sneaker. It only got worse from there.
As Ye ramped up his antisemitism in public last fall, he also doubled down behind the scenes. Employees reported that West repeatedly commended Hitler for his use of propaganda, calling the genocidal dictator a “marketing master” and saying he planned to name his next album after him. (It was eventually titled Ye.) Most egregiously, West apparently told TMZ that “it was important to love everyone, including Nazis” in the same interview in which he infamously said that slavery “sounds like a choice.” Back in the office, West stood by that statement, telling Jon Wexler, a Jewish Adidas executive, to “hang a photo of Hitler in his kitchen and kiss it every day to practice unconditional love.”
that's kind of the funny thing about this story. do you know how much of a colossal dickbag you gotta be for a company to say no to making a billion dollars? they will put up with so much shit for that kind of money. but West was a dickbag of such monumental proportions that the company is like, 'nah, fuck it, it's not worth it', to a billion fucking dollars.
on top of that we see later in the article
Still, throughout all of this, the company’s C-suite consistently “sought not to rein him in but to appease him,” with an eye to their bottom line. After the slavery comment, for example, Kasper Rorsted, Adidas’ CEO at the time, brushed it off, saying “Kanye has helped us have a great comeback in the U.S.” He only doubled down months later, adding: “We’re not signing up to his statements; we’re signing up to what he brings to the brand and the products he’s bringing out.”
and we learn once again, ironically, that appeasement doesn't work.
im sure most people wanted him kicked out instantly it was probably just the goobers that didn't have to deal with him that kicked him after profits dwindled (and a bunch of complaints i assume).
surely the average person doesnt care about the company they work for as to suffer for the ceos profit.
When I was younger, if a kid tried to give themselves a cool nickname, everyone would do their absolute best to call them anything but that and make up the worst possible names to call them instead.
We should bring that back. I even went to school with a guy called Dungboy
Also: If someone wants to be known by a different name, why deny them? Sure, if it's offensive or overly complicated or in bad faith no one needs to go along, but I don't see why someone couldn't be called Ye.
I wonder if he has people in his ear telling him this shit and he's easy to fool, or if it is just a terrible internet rabbit hole he got himself into. It could also be that he's in ultimate contrarian mode and just wants to provoke.
It just seems weird for a black man to literally turn into a person who supports Nazis on his own. Like, he has to know what Hitler and the Nazis would have thought of him and his family, right?
I get that he has untreated mental illness, but I feel as if maybe someone is putting these ideas in his head. I could be wrong, though.
"Employees reported that West repeatedly commended Hitler for his use of propaganda, calling the genocidal dictator a “marketing master” and saying he planned to name his next album after him. (It was eventually titled Ye.)" Wow, whole thing just reads like a bad joke made at his expense. He always manages to be stranger than fiction.
Mental illness that he refuses to do anything about.
Also is your argument here that he is antisimetic because he has a mental illness? I've never heard of an illness that just suddenly makes you a nazi. Those two things are independent of one another, the mental illness just makes it more blatant
On the one hand, I have sympathy for him. I'm bipolar and I engage(d; I've been able to manage it as I get older) in self-destructive behavior when in the throes of a manic episode. Nothing close to what he did, but still. Also, you have to assume that the massive fame, fortune, and success warped his sense of self a great amount, setting him up for the disaster that he became. Plus people close to him were clearly exploiting the situation for their own gain.
On the other hand, he seems to have been on a decades-long spiral of bad behavior. And there's no excusing the horrible shit he said when it was coming to a head last year.
I like to say that being drunk doesn't absolve anyone of their responsibility for their actions while drunk. I drink a lot and it doesn't get me into trouble because I'm not the type to become belligerent, so lucky me.
I also don't think a manic episode excuses poor behavior. That's why I spent a lot of effort learning to manage my condition (plus, the symptoms start going into remission after a certain age).
Kanye had no excuse not to learn how to cope with and manage his condition. But his success gave him (almost) unlimited permission to do the opposite. He did this to himself. It's actually quite tragic. But he's still an asshole. He gets no free pass from me.
The main problem imo is that he's surrounded by yes-men who probably also somehow make money off of his behaviour. His self destructive tendencies are already quite dangerous to everyone around him, but it's even more dangerous if everyone in your personal sphere affirms this behaviour. At some point you'll start to believe that you're in the right.
He needs good therapy and meds, but maybe it's already too late for that if he's not willing to accept help.
A bombshell new report from the New York Times also discusses how the rapper (now known as Ye) would throw shoes and make staffers watch porn during meetings