Tumblr is making the move to WordPress. After its 2019 acquisition by WordPress.com parent company Automattic in a $3 million fire sale, the new owner has
Neocities already has its own internal engagement stuff (with people following each other, commenting on updates etc), it probably wouldn't be too hard to throw that into ActivityPub.
Just like wordpress though neoticies is much more "here is my stuff, browse through it" oriented than tumblr, which is at least 70% towards twitteresque "here's a firehose of different stuff of different people please make comments and retweet every image".
Yeah it was a nice tool for making sites fast. I loved using it but haven't in a very long time. I hope it's still nice to work with like it was before. Even with PHP it wasn't that bad of an experience lol.
Not as drastic as the headline makes it out to be, or at least so they claim.
“We acquired Tumblr to benefit from its differences and strengths, not to water it down. We love Tumblr’s streamlined posting experience and its current product direction,” the post explained. “We’re not changing that. We’re talking about running Tumblr’s backend on WordPress. You won’t even notice a difference from the outside,” it noted.
We'll see how that actually works out. Tumblr’s backend has always seemed rather... makeshift, so I'm curious to see how they manage to do that. Given Tumblr’s technical eccentricities, a backend migration could probably do a lot of good for the functionality of the site, if done properly. I have my doubts that WordPress' engineers will be given the time and resources to do a full overhaul/refactor though, so I'm fully expecting even more janky, barely functional code stapling the two systems together.
is it decades of hacky code, or decades of battle tested code?
I haven't touched wordpress in... many years, but I've seen far too many developers look at old code and call it junk... only to break things horrifically when they attempt a rewrite.
I don’t know what you mean? How could a codebase so often patched for exploits and problems be so horrible, surely it’s a shining example of all that is good with the internet? ;-)
~~Wait wtf. Automattic was sold in a fire sale?
When? Why? How?
They were not making money? I thought they had WordPress.com - that should be making pretty good right? Or paid plugins like jetpack - those gotta be making money.
How did this happen that they got sold in fire sale?~~
Edit oh. Ive read it wrong. Tumblr was sold in a fire sale, okok. Yeah I could see that.
Even after Automattic acquired it, the site continued to lose money at a rate of $30 million each year, the company’s CEO Matt Mullenweg had said.
I still wanna know what they're spending all that money on, because I'm sure it's not developers or even servers. The idea that they can only be profitable if they're constantly growing their user numbers is an investor idea that's doomed to fail eventually and why so many social media sites are crashing right now
All social media needs to constantly grow because attrition. Social media requires basic levels of user ship to be functional, even lemmy. Its a network effect where you need to have certain levels of users for some emergent properties to exist. For example, I speculate that defederation early between .ml and .world was the trigger that will eventually kill lemmy, principally because this results in fragmentation and a reduction in the properties we would get from "more users". Having more users begets more users, more content, more memes, etc. And I don't necesssarily see the defederation as something unneccessary, but what I'm describing is an inherent property of networks. Its not something that can really be argued with because this behavior is consistent across physical, biological, social networks. It just "is" as a property.
So foundationally, you can't sit still on a train moving backwords (which it always is). An organism needs to be constantly recruiting and growing new cells into its network because its also always dying. Growth is "holding still" for any networked system.
Lemmy can work without user accounts made directly on the server. I'm posting from a completely different instance using completely different software (mbin), and I can see both .ml and .world and interact with them both just fine despite their defederation from each other.
It's kind of more like a random street gathering instead of an exclusive club.
I see no mention of ActivityPub in the article, but I'm wondering if this is part of their plan to eventually integrate Tumblr into the fediverse as well.
However I agree with others that this will likely result in hella janky hackable websites first...hopefully it smoothes out.
The open-source software from WordPress.org is great for blogs. It becomes the worst when you try it make it do more than that. Even worse is WordPress.com which is very different and uses a very locked-down and restricted proprietary version of the WordPress software. They charge $25/mo for the tier that lets you add custom CSS.
Additionally, Automattic gets a free pass of violating the WordPress terms of use for the WordPress name and logo to intentionally trick people into thinking the paid platform at WordPress.com is the same as the free and open-source software from WordPress.org. They get to leverage the non-profit's name and likeness and gets preferential treatment to funnel business to their for-profit company.
Wow. For real, I always just assumed that .com was the commercial arm of .org. Holy shit.
Edit: So, for anyone curious, .com is owned by Automattic, who also own Tumblr, Beeper, PocketCasts and Buddy Press. The WordPress project and .org are owned by the WordPress Foundation. Automattic makes some contributions to the WordPress project but they and the WP Foundation are seperate.