2d ago

Study of 8k Posts Suggests 40+% of Facebook Posts are AI-Generated

originality.ai Over 40% of Facebook Posts are Likely AI-Generated — Study – Originality.AI

Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.

Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.

125 comments

Take note this does not appear to be an independent study. Tell me I'm wrong?

This is a pretty sweet ad for https://originality.ai/ai-checker
They don't talk much about their secret sauce. That 40% figure is based on "trust me bro, our tool is really good". Would have been nice to be able to verify this figure / use the technique elsewhere.
It's pretty tiring to keep seeing ads masquerading as research.
- damn no wonder i feel so cheap after scrolling a fb feed for an hour

The other 60% are old people re-sharing it.
- Ok this made me laugh.
- 6% old people re-sharing. The other 54% were bot accounts.
  
  Well, there's also 0.1% who are relatives of old people who are tring to keep in touch with the batty old meme-forwarders. I was one of those until the ones who mattered most to me shuffled off this mortal coil.

I wouldn’t be surprised, but I’d be interested to see what they used to make that determination. All of the AI detection I know of are prone to a lot of false-positives.

When I was looking for a job, I ran into a guide to make money using AI:
Choose a top selling book.
Ask Chat GPT to give a summary for each chapter.
Paste the summaries into Google docs.
Export as PDF.
Sell on Amazon as a digital “short version” or “study guide” for the original book.
Repeat with other books.
Blew my mind how much hot stinking garbage is out there.
- These people should be shot. With large spoons. Because it’ll hurt more.
  
  They should bring back chain shot.

8k posts sounds like 0.00014 percent of Facebook posts
- It probably is but it’s a large sample size and if the selection is random enough, it’s likely sufficient to extrapolate some numbers. This is basically how drug testing works.
  
  And statistical analysis. The larger the universe, the smaller the true random sample you need

FB has been junk for more than a decade now, AI or no.
I check mine every few weeks because I'm a sports announcer and it's one way people get in contact with me, but it's clear that FB designs its feed to piss me off and try to keep me doomscrolling, and I'm not a fan of having my day derailed.
- I deleted facebook in like 2010 or so, because i hardly ever used it anyway, it wasn't really bad back then, just not for me. 6 or so years later a friend of mine wanted to show me something on fb, but couldn't find it, so he was just scrolling, i was blown away how bad it was, just ads and auto played videos and absolute garbage. And from what i understand, it just got worse and worse. Everyone i know now that uses facebook is for the market place.
  
  My brother gave me his Facebook credentials so I could use marketplace without bothering him all the time. He's been a liberal left-winger all his life but for the past few years he's taken to ranting about how awful Democrats are ("Genocide Joe" etc.) while mocking people who believe that there's a connection between Trump and Putin. Sure enough, his Facebook is filled with posts about how awful Democrats are and how there's no connection between Trump and Putin - like, that's literally all that's on there. I've tried to get him to see that his worldview is entirely created by Facebook but he just won't accept it. He thinks that FB is some sort of objective collator of news.
  In my mind, this is really what sets social media apart from past mechanisms of social control. In the days of mass media, the propaganda was necessarily a one-size-fits-all sort of thing. Now, the pipeline of bullshit can be custom-tailored for each individual. So my brother, who would never support Trump and the Republicans, can nevertheless be fed a line of bullshit that he will accept and help Trump by not voting (he actually voted Green).
  
  It's such a cesspit.
  I'm glad we have the Fediverse.

In the last month it has become a barrage. The algorithms also seem to be in overdrive. If I like something I get bombarded with more stuff like that within a day. I'd say 90% of my feed is shit that has nothing to do with anyone I know.
If it wasn't a way to stay in touch with family and friends I'd bail.
- A friend told me he saw 16 posts before he saw a post from a friend or page he’d liked.
  
  I’m not surprised. And of those 16 posts how many of them made him mad? Since that seems like the entire purpose of FB anymore. Anger drives engagement. It’s why rage bait works so well. I highly recommend everyone disconnect from Facebook for this reason. Hell Reddit was even going down that path before we all left.
  
  SocialFixer would help.
- I'm a big fan of a particularly virtual table-top tool called Foundry, which I use to host D&D games.
  The Instagram algorithm picked this out of my cookies and fed it to Temu, which determined I must really like... lathing and spot-wielding and shit. So I keep getting ads for miniature industrial equipment. At-home tools for die casting and alloying and the like. From Temu! Absolutely crazy.
  
  I made the mistake of clicking like on an Indian machine shop (I admired how they made do with crude conditions). Well now I get bombarded with not just those videos but Mexican welding shops, Pakistani auto repair places...

Thanks.
Now do Reddit comments.
- There’s an AI reply option now. Interested to know how far that is off just being part of the regular comments.

I was wondering who Facebook was for, good to know AI has low standards
- Dead internet theory

Keep in mind this is for AI generated TEXT, not the images everyone is talking about in this thread.
Also they used an automated tool, all of which have very high error rates, because detecting AI text is a fundamentally impossible task
- Yeah. This is a way bigger problem with this article than anything else. The entier thing hinges on their AI-detecting AI working. I have looked into how effective these kinds of tools are because it has come up at my work, and independent review of them suggests they're, like, 3-5 times worse than the (already pretty bad) accuracy rates they claim, and disproportionatly flag non-native English speakers as AI generated. So, I'm highly skeptical of this claim as well.
- AI does give itself away over "longer" posts, and if the tool makes about an equal number of false positives to false negatives then it should even itself out in the long run. (I'd have liked more than 9K "tests" for it to average out, but even so.) If they had the edit history for the post, which they didn't, then it's more obvious. AI will either copy-paste the whole thing in in one go, or will generate a word at a time at a fairly constant rate. Humans will stop and think, go back and edit things, all of that.
  I was asked to do some job interviews recently; the tech test had such an "animated playback", and the difference between a human doing it legitimately and someone using AI to copy-paste the answer was surprisingly obvious. The tech test questions were nothing to do with the job role at hand and were causing us to select for the wrong candidates completely, but that's more a problem with our HR being blindly in love with AI and "technical solutions to human problems".
  "Absolute certainty" is impossible, but balance of probabilities will do if you're just wanting an estimate like they have here.
  
  I have no idea whether the probabilities are balanced. They claim 5% was AI even before chatgpt was released, which seems pretty off. No one was using LLMs before chatgpt went viral except for researchers.

It's incredible, for months now I see some suggested groups, with an AI generated picture of a pet/animal, and the text is always "Great photography". I block them, but still see new groups every day with things like this, incredible...
- I have a hard time understanding facebook’s end game plan here - if they just have a bunch of AI readers reading AI posts, how do they monetize that? Why on earth is the stock market so bullish on them?
  
  As long as they can convince advertisers that the enough of the activity is real or enough of the manipulation of public opinion via bots is in facebook's interest, bots aren't a problem at all in the short-term.
  
  They want dumb users consuming ai content, they need LLM content because the remaining users are too stupid to generate the free content that people actually want to click.
  Then they pump ads to you based on increasingly targeted AI slop selling more slop.
  
  Engagement.
  It’s all they measure, what makes people reply to and react to posts.
  People in general are stupid and can’t see or don’t care if something is AI generated
  
  AI can put together all that personal data and create very detailed profiles on everyone, automatically. From that data, an Ai can add a bunch of attributes that are very likely to be true as well, based on what the person is doing every day, working, education, gender, social life, mobile data location, bills etc etc.
  This is like having a person follow every user around 24 hours per day, combined with a psychologist to interpret and predict the future.
  It's worth a lot of money to advertisers of course.
- For me it's some kind of cartoon with the caption "Best comic funny 🤣" and sometimes "funny short film" (even though it's a picture)
  Like, Meta has to know this is happening. Do they really think this is what will keep their userbase? And nobody would think it's just a little weird?
  
  Well, maybe it is the taste of people still being there.. I mean, you have to be at least a little bit strange, if you are still on facebook…
  
  Engagement is engagement, sustainability be damned.

And 58.82% are likely generated by human junk then.

This kind of just looks like an add for that companies AI detection software NGL.

If you want to visit your old friends in the dying mall. Go to feeds then friends. Should filter everything else out.

I’ve posted a notice to leave next week. I need to scrape my photos off, get any remaining contacts, and turn off any integrations. I was only there to connect with family. I can email or text.
FB is a dead husk fake feeding some rich assholes. If it’s coin flip AI, what’s the point?
- Back when I got off in 2019, there was a tool (Facebook sponsored somewhere in the settings) that allowed you to save everything in an offline HTML file that you could host locally and get access to things like picture albums, complete with descriptions and comments. Not sure if it still exists, but it made the process incredibly painless getting off while still retaining things like pictures.
  
  Thank you real internet person. You make the internet great.
  From Another Real Internet Person
  
  It still existed when I did the same thing a year ago or so. They implemented it awhile back to try and avoid antitrust lawsuits around the world. Though, now that Zuckerberg has formally started sucking this regime's dick, I wouldn't be surprised if it goes away.
- Download a copy of your information on Facebook

uses ai slop to illustrate it
- The most annoying part of that is the shitty render. I actually have an account on one of those AI image generating sites, and I enjoy using it. If you're not satisfied with the image, just roll a few more times, maybe tweak the prompt or the starter image, and try again. You can get some very cool-looking renders if you give a damn. Case in point:
  
  😍this is awesome!
  A friend of mine has made this with your described method:
  
  PS: 😆the laptop on the illustration in the article! Someone did not want pay for high end model and did not want to to take any extra time neither…
- That laptop lol.
- Seems like an appropriate use of the tech

and, is the jury already in on which ai is most fuckable?
- I'd tell you, but my area network appears to have already started blocking DeepSeek.
  
  Deekseek that was not encrypting data
  https://www.theregister.com/2025/01/30/deepseek_database_left_open/

The bigger problem is AI “ignorance,” and it’s not just Facebook. I’ve reported more than one Lemmy post the user naively sourced from ChatGPT or Gemini and took as fact.
No one understands how LLMs work, not even on a basic level. Can’t blame them, seeing how they’re shoved down everyone’s throats as opaque products, or straight up social experiments like Facebook.
…Are we all screwed? Is the future a trippy information wasteland? All this seems to be getting worse and worse, and everyone in charge is pouring gasoline on it.
- *where you think they sourced from AI
  you have no proof other than seeing ghosts everywhere.
  Not get me wrong, fact checking posts is important, but you have no evidence if it is AI, human brain fart or targeted disinformations 🤷🏻‍♀️
  
  No I mean they literally label the post as “Gemini said this”
  I see family do it too, type something into Gemini and just assume it looked it up or something.
- No one understands how LLMs work, not even on a basic level.
  Well that’s just false.
  
  Educate my family on how they work then please and thanks. I've tried and they refuse to listen, they'd prefer to trust the lying corpos trying to sell it to us
  
  You know what I meant, by no one I mean “a large majority of users.”

You know what they say about Al...

this is ai gen so stop it

That’s an extremely low sample size for this
- 8,855 long-form Facebook posts from various users using a 3rd party. The dataset spans from 2018 to November 2024, with a minimum of 100 posts per month, each containing at least 100 words.
  seems like thats a good baseline rule and that was about the total number that matched it
  
  With apparently 3 billion active users
  Only summing up 9k posts over a 6 year stretch with over 100 words feels like an outreach problem. Conclusion could be drawn that bots have better reach

Deleted my account a little while ago but for my feed I think it was higher. You couldn't block them fast enough, and mostly obviously AI pictures that if the comments are to be believed as being actual humans...people believed were real. It was a total nightmare land. I'm sad that I have now lost contact with the few distant friends I had on there but otherwise NOTHING lost.

Title says 40% of posts but the article says 40% of long-form posts yet doesn't in any way specify what counts as a long-form post. My understanding is that the vast majority of Facebook posts are about the lenght of a tweet so I doubt that the title is even remotely accurate.
- Yeah, the company that made the article is plugging their own AI-detection service, which I'm sure needs a couple of paragraphs to be at all accurate. For something in the range of just a sentence or two it's usually not going to be possible to detect an LLM.

Not my Annie! No! Not my Annie!

Also… the tremendous irony here is Meta is screwing themselves over.
They've hedged their future on AI, and are smart enough to release the weights and fund open research, yet their advantage (a big captive dataset, aka Facebook/Instagram/WhatsApp users) is completely overrun with slop that poisons it. It’s as laughable as Grok (X’s AI) being trained on Twitter.
- Meta is probably screwed already. Their user base is not growing as before, maybe shrinking in some markets, and they need the padding to cover it up.
  
  Very true.
  But also so stupid because their user base is, what, a good fraction of the planet? How can they grow?

Probably on par with the junk human users are posting
- Hmm, "the junk human users are posting", or "the human junk users are posting"? We are talking about Facebook here, after all.

how tf did it take 6 years to analyze 8000 posts
- I pretty sure they selected posts from a 6 year period, not that they spent six years on the analysis.
  
  I can’t even fathom how they would go about testing if it’s an AI or not. I can’t imagine that’s an exact science either.
  
  In that case, how/why did they only choose 8000 posts over 6 years? Facebook probably gets more than 8000 new posts per second.

If you could reliably detect "AI" using an "AI" you could also use an "AI" to make posts that the other "AI" couldn't detect.
- Sure, but then the generator AI is no longer optimised to generate whatever you wanted initially, but to generate text that fools the detector network, thus making the original generator worse at its intended job.
  
  I see no reason why "post right wing propaganda" and "write so you don't sound like "AI" " should be conflicting goals.
  The actual argument why I don't find such results credible is that the "creator" is trained to sound like humans, so the "detector" has to be trained to find stuff that does not sound like humans. This means, both basically have to solve the same task: Decide if something sounds like a human.
  To be able to find the "AI" content, the "detector" would have to be better at deciding what sounds like a human than the "creator". So for the results to have any kind of accuracy, you're already banking on the "detector" company having more processing power / better training data / more money than, say, OpenAI or google.
  But also, if the "detector" was better at the job, it could be used as a better "creator" itself. Then, how would we distinguish the content it created?

Considering that they do automated analysis, 8k posts does not seem like a lot. But still very interesting.

Anyone on Facebook deserves to be shit on by sloppy. They also deserve scanned out of all of the money and anything else.
If you’re on Facebook, you deserve this. Get the hell off Facebook.
Edit: itt: brain, dead, and fascist apologist Facebook Earth, who just refuse to accept that their platform is one of the biggest advent of Nazi fascism in this country, and they are all 100% complicit.
- While I agree with your message at a high level (I quit FB several years ago), I don't think it's productive to be so abrasive.
  It's generally better to be respectful and convincing if you want to change minds.
- Have you ever successfully berated a stranger into doing what you wanted them to do?
- Edit: itt: brain, dead, and fascist apologist Facebook Earth, who just refuse to accept that their platform is one of the biggest advent of Nazi fascism in this country, and they are all 100% complicit.
  This is some Facebook quality content you're bringing to us here. It's so great seeing this kind of posts on my feed first thing in the morning. Shows that it's not just AI poisoning our social media platforms.

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