Are you fuckin' for real lmao? Doing the 'All Lives Matter' shit AND calling it 'white pride'? This is deliberate.
The 'charitable' side of me thinks they knew and did it for the controversy.
ed: I do appreciate it being pointed out that the 'white pride' is indeed a store label, which is not a part of the Skittles branding itself. It does lead me to wonder if they had any idea this would be the labeling used
I think the point they're trying to say is that only the pride rainbow matters in June, so they've removed theirs in an attempt to show people they're not just a rainbow-washing corporation like the rest. But in the end they're just using Pride as a marketing tool and are hardly different than the rest.
They're doing "clever" rainbow washing by forcing you to do the association with Skittles and rainbow in your head. It's the exact same as the rest, but they can't add the rainbow to their product, so they have to remove it instead.
There's a cool scene in LotR where Saruman, the White Wizard, reveals that he has started wearing robes that aren't white, but actually composed of tiny little rainbow threads that read as white from a distance. This symbolizes his desire to climb beyond his station and claim greater power.
Your comment made me think of it so I thought I'd share.
That's so funny how unfortunate that is. Like there was one marketing intern who recognized it but was drowned out by a bunch of other people. Unless they're actually doing a dog whistle, and I doubt it, that's hilarious.