Well, AI made our search unusable dogshit. But AI also made us miss our climate goals, so
Well, AI made our search unusable dogshit. But AI also made us miss our climate goals, so

Google falling short of important climate target, cites electricity needs of AI

there’s this type of reply guy on fedi lately who does the “well actually querying LLMs only happens in bursts and training is much more efficient than you’d think and nvidia says their gpus are energy-efficient” thing whenever the topic comes up
and meanwhile a bunch of major companies have violated their climate pledges and say it’s due to AI, they’re planning power plants specifically for data centers expanded for the push into AI, and large GPUs are notoriously the part of a computer that consumes the most power and emits a ton of heat (which notoriously has to be cooled in a way that wastes and pollutes a fuckton of clean water)
but the companies don’t publish smoking gun energy usage statistics on LLMs and generative AI specifically so who can say
I joined the Microsoft climate solutions team, I think doing so has crushed all my hopes. That team is doing small things like "let's all go plastic free for July!" Top 20 company in the world and the best we can do is go plastic free for a month? Meanwhile MSFT is not on course to meet their own climate goal by 2030
we're aiming to do 1% more recycling this year 💪💪💪
I'm on a group text with your exec colleagues. Disheartening would be an understatement.
you're our guy on the inside then? we can hit it from the outside and maybe we can accomplish together
“It only uses 5x as much energy as a regular search! Think of how much energy YOU’RE using with searches!” Okay, so you’re just using 5x as much energy for worse results? And also probably doing it more often than people who just use a normal search engine, because they don’t expect the search engine to talk to them. I’ve never understood how that was supposed to be an exoneration for it, even without taking into account that nobody ever seems to know whether or not that figure includes energy spent on training.
AI bros use literally the same whatabout excuses for their ghastly power consumption that I know from years of bitcoin bros doing the same
like, at least christmas lights bring joy
This kind of person (also happened a lot with cryptocurrencies) always goes 'that isn't how it works, this isn't a problem' then doesn't explain what the mistake is you are supposed to have made, and then a few weeks/months/days/search later it is revealed that it was how it works and it is a huge problem. And it is so annoyingly common im very happy with the moderation here.
I just want to be able to legally punch people who think NFTs would bring down TicketMaster. It's the peak of not understanding how things work and injecting a solution just because it's high tech.
it’s so common that I wish there was a specific name to put to that and every other type of reply guy that cryptocurrencies, chan culture, and meme stocks “gifted” us. it feels like the bullshit tactics cropped up faster than anyone really was able to catalog them, though a lot of them are really recognizable when you’ve seen them a few times.
jeez fuck this is just reality negationism at this point
you could snipe it down with canned response like r/buttcoin does (there are only so many types of these people), and it could count as a win because reply guy isn't there to win debate, he's there to spread his propaganda, but here, it's too much effort for no gain because nobody will be swayed anyway
I live in Ireland and these companies keep trying to build data centres here even though they are using way too much of our energy as is :)) From an Irish environmental org:
ah yes, ireland, the land of just-close-enough to LIXP/TH(D|E)/etc but with different-enough property prices and power capabilities to make it very attractive to the discerning dc builder
(there's also some of the tax regs shit but aiui that isn't as gaping a hole as it used to be)
I thought the Irish were always pretty good at kicking out colonialist efforts. Maybe just try the old reliable approach.
I always thought data centers ran clean and dirty loops of cooling (as far as computers are concerned).
The clean loop has all the chemicals and whatnot to keep cooling blocks and tubing "safe". The dirty side is just plain old water. And a big heat exchanger transfers the heat from the clean (hot) loop to the "dirty" (cold) side.
Is there really that much pollution in that? Can't be worse than rain going through storm drains or whatever.
But AI does use a phenomenal amount of power.
And, IMO, it's a problem compared to the lack of value people are getting from AI.
The new Blackwell B200 consumes 1.2kw of power, and will produce 1.2kw of heat.
A cooling system with a COP of 5 needs to consume 240w to dissipate this.
The backplane for the B200 holds 8 of these GPUs in a 10 RU space, and with overheads will peak 14.3kw (cooling would be 3kw consumption).
So, a 42u data center rack with 3 of these, supporting hardware and UPS efficiencies (80%) is going to be 52kw (+10kw cooling). 62kw total, which is like 4 homes drawing their full load all the time.
I hope they finally find an application for AI, instead of just constantly chasing the dragon with more training, more parameters, more performance etc.
The last part is absolutely false. The Nvidia H100 TDP is like 700W, though ostensibly configurable. The B200 is 1000W. The AMD MI300X is 750W.
They also skimp on RAM with many SKUs so you have to buy the higher clocked ones.
They run in insane power bands just to eek out a tiny bit more performance. If they ran at like a third of their power, I bet they would be at least twice as power efficient, and power use scales over nonlinearly with voltage/clock speed.
But no, just pedal to the metal. Run the silicon as hard as it can, and screw power consumption.
Other AI companies like Cerebras are much better, running at quite sane voltages. Ironically (or perhaps smartly), the Saudis invested in them.
it’s real bizarre you edited this in after getting upvoted by a few people
wow, exemplary performance
On one hand, yes let's get annoyed at companies for using alot of energy. On the other hand, we have known our energy needs will be exponential for decades yet we haven't tackled the issue. We still burn fossil fuels, despite having the ability to not do that.
Being angry at companies for building a new technology yet not being angry at the government and NIMBY fuckwads is a little... Backwards imo.
this is literally the same whataboutery the crypto guys tried. go away.
I don’t think any of the reply guys I’m talking about work for the government, but I am pretty fucking angry that a lack of regulation and government oversight allows the companies I mentioned to flood the market with worthless, polluting grifttech they say needs dedicated power plants to scale to meet a fictional level of demand
it’d be nice if anyone was seriously considering regulation that’d stop these companies from doing stupid harmful shit. unfortunately they’re not (and the ability of the US government to effectively regulate any industry at all has just been effectively ended), so I don’t really have anything to write about in that area.